HIPLIFE IS NOT DEAD

“See we were searching for the answer
Cos we wanna live the happy ever after.
We should open a new chapter
And write this story again
Cos we killing the GAME”
This is the hook sang by Richie in Obour’s THE GAME I listen t this track and g like wow what a masterpiece! Aside from the great collaborations, the awesome beat and great melody not forgetting a great chorus from the Hook master Richie, the song is so heavily laced with advice and admonitions
I have personally have not been s intrigued with local tracks. And I was given a trashing in the track when Obour complained about Ghanaians not patronizing works of local artistes but going gaga over works of international acts like Jay-Z and Lil Wayne. But how can we not when most when our local artistes produce mediocre songs? Seriously some of our local songs are pathetic. Eish do those artists listen to themselves?
As I continue to listen to the song, I feel Obour and co took the words right from my mouth. They hit on the problems facing the HIPLIFE and the Music industry in Ghana as a whole. The beautifully give very practical solutions to these problems.
They talk about the envy, strife and bad blood between local artistes. I wonder why these people should be beefing. Hell they aint The Game, %o Cent, Kanye West and neither are they Lil Wayne. Or Pharreeal so its better they get real. Yeah it might be a publicity stunt but that’s so out of place here in Ghana. Don’t copy blindly.
Like Okyeame Kwame said. We must not wait for the whites or foreigners to come and change our situation for the better. We must change it ourselves. I don’t get it like the also don’t when some artiste talk of going international when don’t don’t even have a single local hit.
Eih producers don’t sit on the works of promising artist. It’s not very right for a song to be popular cos a producer paid for its airplay. Ok if you have to do that then don’t pay for the work of another artiste to be sidelined.
Djs stop demanding Payola to play a song. Don’t hype a song unnecessarily cos you have been paid to doo that. Hype a song on its merit.
Obouor tell them. Before shooting a music video there’s a need to rehearse. You don’t just get up one day and gather dancers, friends and a camera and start shooting a video. I wonder why Ghanaians copy people but they don’t copy properly. Those foreign artistes you guys so wanna be like take weeks to shoot a video not to talk about the rehearsals and efforts they put in. not the 2 hours stuff that is being done here.
Yes if these artistes will partner with mobile and internet service providers, fans would be able to download their work and pay for it. This would be a great marketing strategy. Its done outside why not here?
All in all I think Obour is so on point. Great collaboration. It adds spice to the song,. This is what other artistes should be doing instead of going at each others throats. Team up people. Big up Lynx and One Mic entertainment you guys are the bomb. Richie and Jayso your beats rock. Keep up the good work and RESSURECT THE GAME. AM OUT

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